He is consistently among the most tweeted..shared and viewed celebrities on the social web...when he talks to his fans....they reply and follow by the millions.

For people to communicate with each other..themselves...with celebrities....and with corporations and governments.....

Here are 25 tips on how journalists can use Facebook..Twitter...Storify....Google.....LinkedIn and other tools to improve coverage......

Be sure to leave your comments and tweet this Social Media and Tools Connection!

The Connection as your new favorite show on the Internet. Follow Crossref Search and the 3-way effect of social interactivity:

Like what you see here? Time to reflect!