Twitter, Facebook and StumbleUpon - Feedback: @Digital (2)!

Part of the challenge in business is to predict what’s going to happen in the future. Real estate, in particular, is undergoing an enormous change from what we knew even 10 years ago. This is being driven by technology and the rapid rise of social media. What’s social media? One of the best ones that I’ve come across, from the website Duct Tape Marketing, is simple but to the point: Social media is the use of technology combined with social interaction to create or co-create value. I started this blog earlier this year, and have been using Facebook, LinkedIn and other social media vehicles. They’ve given another medium to connect with people that we need to connect with to continue our growth. But the tool that I’m most excited about is one that you may have started to hear more about lately due to its rapidly increasing popularity - Twitter. According to Nielsen, Twitter is actually growing even faster than that number since statistics track web hits, and not usage from mobile phones. Many of the people on Twitter are business professionals. I’ve witnessed the value of Twitter. I’ve had a chance to speak with and learn from other business owners.

Facebook Pages present a massive opportunity for brands to directly engage with their existing and future customers, even the occasional passer-by. This conversation brings with it the power that all other social media tools and platforms provide which is why this latest release of Facebook Pages is so important for brands. Yes, changes will come to the Pages product over the coming months and years but as many early adopters know, it’s often best to wait until the second version of a product arrives. Now that the second version of Facebook Pages has launched, it’s time for you to take your brand to the next level. I have outlined 10 tips for creating engaging Facebook Pages. These are only the top 10 and there are many other lessons to be learned but this should serve as the ultimate starter guide for any brand/company looking to make their entrance into Facebook.

What's got a button to push, knows how to make money while changing the world and is read all over? StumbleUpon! The social discovery network, like Pandora for webpages and videos, just passed 7 million users according to the site. That's about 50% bigger than Twitter, though Stumble is rarely talked about and never promoted. Every media personality on the planet is gaga over Twitter. Today is a good time to remember what a big deal StumbleUpon is, even if it's hardly ever talked about. It's a fun, playful, chaotic way to navigate around the web. The service leverages recommendation technology and the network effects of analyzing large amounts of aggregate user data. Those are two of the most important factors in the emerging era online. StumbleUpon is the closest thing that the Web 2.0 world has to brain therapy.

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