Experience Life, Finish the Sentence and Sponsorship! - Feedback: @Sports!

Five years ago, I was working a desk job in Canada, staring out the window, wondering how life had brought me to this place. My job wasn’t stimulating, my friends were all getting married and still single at 30, I felt the best years of my life were behind me. Infused with a new lease on life, I booked my ticket, sold my few possessions and said goodbye to my bewildered friends. I built a website to share my blog with friends, family and strangers, and set out to experience life. Well, a funny thing happened on the way to my global adventure. My blog led to a column in a newspaper, and traffic to my website boomed. I was not alone in my desire to travel the world!

If we truly are a global village, where hopes, dreams and wisdom are shared in unity amongst diverse cultures, Finish The Sentence explores what it means to be human on this planet. When I had the opportunity, each person I connected with on my journey was asked to finish the same three sentences and with their consent, I snapped a picture of them too. Reading everyone’s answers across the different continents just might help you finish some sentences of your own. With summer in full swing, the beaches packed and the skies deep blue, Australians have every right to feel right on top. It’s my first English speaking country since leaving Canada ten months ago, and it was never going to be a problem meeting new mates. Along with family and old friends kindly opening their doors for me, here are the locals and travellers I broke bread with during my four weeks on the island continent.

Sports have always been considered a safe bet for sponsors. No longer. Sports need to provide new extensions for partners and tie-in cause -related marketing to their sponsorship deals and should tap into social media for activation to be effective. Focus on retention and fulfilment. I will be blogging about how to provide sponsors better fulfilment reports. Sponsorship has gone beyond the traditional marketing measurement scope of reach and frequency. Sectors with biggest growth opportunities are festivals, fairs and annual events, associations and member organizations.

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