Added-Value, Regulations and New Economy - Feedback: @Focus!

Dr Patrick Dixon is often described in the media as Europe's leading Futurist and has been ranked as one of the 20 most influential business thinkers alive today. Over 11 million people have used the website which began in 1995 as a personal storehouse for press articles and other writing. Without any advertising, the site has been developed in response to traffic patterns, adding to popular pages and topics, all available as a public service. The future is about a world where information is free, ideas are widely broadcast, use and adaptation encouraged. The real added-value of course is knowing exactly how to apply ideas to build a better kind of future for your own business, yourself, family, community and wider world. If you are an entrepreneur and want to make history, get into multimedia web publishing as fast as you can, but make sure your backers are in for the long haul. Push the medium to the limits, invest in first class information sources, give it all away for free, generate heavy traffic and sell advertising space.

Gordon Brown claims that the downturn marks the end of the era of laissez-faire government. In an interview with the Guardian, the prime minister concedes that in retrospect he wishes he had mounted a popular campaign 10 years ago to demand more responsible regulation of the world's financial markets. He attempts to draw a line under calls for him to make an apology by admitting that the national system of regulation he helped establish in 1997 could not keep pace with the massive global financial flows. I take full responsibility for all my actions, but I think we're dealing with a bigger problem that is global in nature, as well as national. Perhaps 10 years ago after the Asian crisis when other countries thought these problems would go away, we should have been tougher, keeping and forcing these issues on to the agenda like we did on debt relief and other issues of international policy.

Brands are landing points; we follow our needs and invariably end up at a brand. This is all set to change. The brands of the future will be vehicles and not just destinations. The success stories of the last decade were built on this principle; Google and YouTube being the two most prominent human gateways. Our journey does not finish with Google and YouTube, thats where it starts. The days of the static brand are increasingly numbered, as they become a means and not an end. This is not just a new economy dynamic; all brands must take heed of this.

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