Social Networking, Social Search and New Jobs!

Hard to believe, but social networking has eclipsed email in popularity. Social networking has become a fundamental part of the global online experience! While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. The current level of advertising activity on social networks isn’t consummate with the size–and highly engaged levels–of the audience. Nor will it be, unless the sites figure out a way to exploit the personal data of their users without making them feel like their privacy has been invaded. New approaches to the ad model are required. It will take time to work out the magic formula for successfully advertising in social networks. The diversity and personalised nature of the environment means standard ad models–such as contextual search and standard unit sizes–won’t cut it.

So-called Web 2.0 social software applications such as weblogs, wikis, chat forums and instant messaging let users easily communicate with each other and with groups, and manage and share information in a highly interactive way. by using social software, a huge variety of internal company information of value to employees is captured. Bookmarks, browser favourites, or recommendations becomes a repository of intelligence for the whole organisation. If you are searching for information in the company, results are filtered in a more intelligent way. You can look at a document and see who has been accessing and commenting on it. You will see the people most active in the social networking space. Social search is a search feature that returns search results incorporating relevant sites that friends, family or colleagues within an organisation have recommended.

Once you get to a certain level in your career, you can attribute most new jobs to your network and not your resume. It is always preferable for a hiring manager to reach out to people they trust for recommendations on hires. But many people in our industry don’t know how to network. Focusing on technical skills can only go so far. The following is a list of networking ideas that have worked for many successful people in IT and in business.

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