What I like about this ad is not just that it grabs the viewer’s interest and sets them up for the Oreo punchline,.

This really is magnetic branding...

With a substantial advertising launch, a new product needs broad distribution to make the economics work.

So companies pressure the distribution with discounts, two-for-ones, free merchandise and sometimes the payment of slotting fees...

McEwan has brand loyalty, proven business acumen, talented staff and, thanks to his restaurant and catering businesses, intimate knowledge of what it takes to produce and serve, and profit from, massive quantities of high-end food...

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The Connection between Brand and Business http://post.ly/4FbR

The successful brand must have an unashamedly commercial focus to promote Australia as a tourist destination, and as a great place to live, do business, and invest.

With the world emerging from the financial crisis...

The Pizza Hut iPhone app offers a simple interface that includes a menu and a checkout function. However, the company has also smartly included a virtual fridge where you'll find coupons to add to your order and a free game called Hut Racer which you can play while you kill time waiting for your pizza to arrive.

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