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The Connection between Tactics and Fascination
- 1 Aug 2011
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Food Industry!

McDonald's and Walmart have raised the bar for what food companies can do to address public concerns about nutrition and obesity while still satisfying their need to turn a profit.

Tis better to create new value than compete for the value created by others...

Sally Hogshead shares seven fascination triggers to engage your audience and make your business stand out...

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The Connection between Blue and Shrek
- 31 Jul 2011
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Culture!

In Mexico the Smurfs are called Los Pitufos..in France they are Les Schtroumpfs...and in China they are Nam Ching Ling!

A silver-screen Smurfs sequel is already in the works..and it will focus on Smurfette's origin story and her relationship with Gargamel...

The world learned all about Shrek the New Zealand sheep..how, though did he become famous...

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The Connection between Charity and Rights
- 30 Jul 2011
- 1 Response
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Anti-Cuts!

We don't want charity..the form of dependence that makes independence impossible...but rights....and the resources to exercise those rights.

While bravely fighting her own cancer..Alex continued to set up lemonade stands every year...

A new social network..one that offered connections...support....and some hopeful levity to people affected by cancer.....

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The Connection between Fit and Strength
- 29 Jul 2011
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The Sky is the Limit!

Mundane activities such as walking around the office and climbing stairs have a positive impact on health.

Stair-climbing is a activity that one can do surreptitiously without having to change..use special equipment or look foolish...

An array of body suspension exercises that will lay the foundation for a new and original approach to keeping fit and building strength...

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The Connection between Food and Knowledge
- 28 Jul 2011
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Edible Vegetables!

The edible vegetable begins with the sprouts and does not end until the leaves, vines, tubers, shoots and seeds have given their all.

Once you've mastered a basic loaf you can experiment with other flours to make seeded or wholemeal bread, bread rolls and stuffed picnic loaves...

This slow and low cooking breaks the inulin down into fructose..a simple sugar we can all enjoy...

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The Connection between Social Interactivity and Filter
- 27 Jul 2011
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Social Layer!

Challenges for both individuals and brands will remain investment..risk...strategy and getting up to speed on this ecosystem in real time!

Targeted marketing has its place..but who wants less people to see their content...

The filters of old are decreasing in reach..power and authority...authority is atomizing to the individual level...

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The Connection between HTML 5 and Apps
- 26 Jul 2011
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Wide Scale Adoption!

The tech industry’s movers and shakers have been saying for months now that the HTML5 is very important.

HTML5 is going to change everything..an ad is an app...a tweet is an app....everything is an app.....

The future of connected web and devices is going to surprise us..much like how applications turned telecoms economics upside down...

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The Connection between Art and Hangouts
- 25 Jul 2011
- 1 Response
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- communication connection social interactivity
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Social Interactivity!

Since Google+ launched we have seen a fair amount of fan art created to celebrate its arrival.

Talk to Me explores the communication between people and things...

Watch, participate and view..the most happening Hangouts taking place on Google+...

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The Connection between Food and Cash
- 24 Jul 2011
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- connection economics food
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Climate!

Eat smart...your food choices affect the climate!

Retailers that offer a greater selection of healthful foods and sell less junk food will get easier access to the grants...

Let's say we provide the poor with cash, what do you think they would spend in on...

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The Connection between Whistleblower and Conversion
- 23 Jul 2011
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Citizen Reporting!

Many people encounter infractions in their everyday business without even knowing it.

Negative comments about your brand increase your credibility..they make you real...people respond better to things that are real....

Basically a conversion is an action a user takes on your site that has value to your business...

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